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Audio CD Description Five years ago, Jim Collins asked the question, "Can a good company become a great company and if so, how?" In Good to Great Collins, the author of Built to Last, concludes that it is possible, but finds there are no silver bullets. Collins and his team of researchers began their quest by sorting through a list of 1,435 companies, looking for those that made substantial improvements in their performance over time. They finally settled on 11--including Fannie Mae, Gillette, Walgreens, and Wells Fargo--and discovered common traits that challenged many of the conventional notions of corporate success. Making the transition from good to great doesn't require a high-profile CEO, the latest technology, innovative change management, or even a fine-tuned business strategy. At the heart of those rare and truly great companies was a corporate culture that rigorously found and promoted disciplined people to think and act in a disciplined manner. Peppered with dozens of stories and examples from the great and not so great, the book offers a well-reasoned road map to excellence that any organization would do well to consider. Like Built to Last, Good to Great is one of those books that managers and CEOs will be reading and rereading for years to come. --Harry C. Edwards

Customer Reviews stinks This book would embarrass the average first grader! Its so superficial its depth has to be measured in microns. It proves that lots of idiots went to great schools. Make Room on your Bookshelf There are dozens of long, favorable reviews heaping praise on Jim Collins and team. Suffice it to say, this book offers useful insights and tangible concepts. Equally important for the small business person, this offers a unique insight into the composition and attributes of successful companies. Collins & Co do an excellent job organizing huge volumes of research, and making the information very plain. Best, Toby Lucich From Great to Good First of all, it is a great book and it really enlightens me on what drives those good companies to become great companies. Before I read this book, I couldn't see factors that define between good and great. But Jim has brought me to reach certain level to see quite clearly. Moreover I've seen the inside view on culture of good to great companies in terms of leadership, disciplines and concepts. It was very helpful to understand Jim's finding using comparison between two companies, one achieved good to great transition and one doesn't. I've been convinced why the good is the enemy of the great and learned why a lot of companies have failed to become great companies. Jim and his team have proved the leadership is one of the factors to achieve good to great transformation. But only level 5 leaders can drive the company to become a great one or achieve to higher level by setting up good values. Getting right people for the company plays a vital role and they must have some degree of freedom. It is also important for the executive and his team to face the brutal facts to maintain or build the growth of the company. While the company is building its momentum, it must consistent with clear concept and persistent discipline to achieve visible result which will energize its people. Then it starts cycle of flywheel and it can be accelerated by using technology and acquisitions. Over the time, the company will become a great company and earn a dramatic result which can be perceived as overnight success from outside. This book has unveiled factors which most good companies missed and failed to implement. I am sure that Jim's findings can be applied to other management bodies to achieve objectives.